MTV will start production in Argentina

Argentina will function as the regional hub for creative outsourcing services.

May 22 2008. Yesterday, MTV Networks, part of Viacom International, announced a 76 million dollar investment in its new production facility in Argentina over the coming 5 years. MTV Networks is a content production company and the investment is part of the regional roll out plan, according to official sources.

The investment will create up to 200 new full time work positions and the company plans to open a new corporate headquarter with its own creative studio. The news was transmitted in person by the MTV Networks’ CEO Robert Bakish during a meeting at the ‘Casa Rosada’ with the president Cristina Fernández de Kirchner.

Also present were the Minister of Economy, Carlos Fernández and the responsible for the National Investment Agency, ProsperAr, Beatriz Nofal.

The roll out plan consists in providing support to the whole Latin American operation from Argentina.

In this way MTV Networks will do local production while, at the same time, it´ll outsource other services, like administration, publicity and production of events, to Argentina. “Exporting Argentine creativity will enforce our commitment to create the best content for our audience” commented Bakish.”We trust that the increased presence of MTV Networks Argentina and Design Studio Buenos Aires will have a significant impact and will positively enhance the growth of the whole entertainment industry in Argentina”

In this way MTV Buenos Aires will become the creative center of Latin America for MTV, Vh1 and Nickelodeon, with the responsibility of creating a portion of all the creative work done for cinema and all the subtitle and dubbing services of the whole Spanish speaking region. The digital transmission business will also be administered through the Argentine center.

About Connaxis

Connaxis helps companies in outsourcing their activities. If the client chooses for outsourcing, Connaxis offers two services. A local company under its own flag or outsourcing an activity to the Connaxis’ Managed Service Delivery Center. One of the activities of the Service Delivery Center is the internet solution. This internet solution includes web design, programming work, internet marketing, translation and multilingual support. Connaxis helps companies to stay competitive and serves as an extension of the customer’s organization.

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Peter van Grinsven Peter.van.grinsven@connaxis.com | Managing Director

Labels: Creative Outsourcing; Outsource Argentina; Outsourcing Consultants; Dedicated Resources; Web Development; Internet Marketing; Multilingual Support